Sales
The Cross-Selling Masterclass aims to enable participants to gain a deeper understanding of their client accounts' specific challenges while adopting a highly appropriate professional stance.
Combining meeting preparation with the right mindset and a genuine ability to explore sales opportunities makes this approach a powerful tool for creating value in a relevant and sustainable way.
Audience
Anyone responsible for managing a business relationship, at any level.
Accessibility
We are committed to accommodating individual needs; the training is accessible to people with disabilities. Our teams are at your disposal to tailor the training program to your specific requirements. For any inquiries, please contact our designated representative at adubois@adngroup.com, and your request will be addressed.
Prerequisite
None
Recognition of training
A certificate of completion is issued upon completion of the "Sales – Cross-Selling" Masterclass.
Access timeframe
Registration is open until 48 business hours before the start of the session, subject to availability. For requests requiring third-party funding, the timeframe depends on the specific requirements of the funding organization.
Teaching methods and arrangements
This training course takes place in person and is organized over two consecutive days.
The masterclass alternates between methodological input, exercises, case studies, practical scenarios, and debriefings. Participants use tools and methods developed by ADN to immediately put the concepts covered into practice.
Programme
Our team is at your disposal to adapt the training according to your needs as quickly as possible.
The training is led by our ADN experts at the location of your choice.
Throughout her career, Marine Lalu has held positions within the mass retail sector. After starting out at the Nielsen Group, she shifted her focus to the food and beverage supplier industry by joining the Carlsberg Group, a major global brewer.
Aude Pichaud is a commercial negotiation expert who provides support and training to companies. Following her business studies, she began her career at the Bel Group, subsequently moving to Marie. She went on to work for the Kellogg’s Group and later joined Luxottica—a global leader in the eyewear industry—as Sales Director.
Throughout her career with major industrial groups (Unilever, Danone), Julie Duret has held sales and management roles within the mass retail sector. She possesses extensive expertise in sales methods and techniques, as well as in the management of sales teams.
Objectives
- Develop a comprehensive view of the customer
- Identify cross-selling opportunities
- Adopt a sales mindset
- Present the comprehensive offering simply
- Boost collective performance
- Turn insights into business actions
Evaluation
- A live assessment at the end of the masterclass session
- A comprehensive debriefing of the case studies and situations covered during the training
Financing
ADN Group is a Qualiopi certified training organization and, as such, is eligible for different sources of financing for your training project.
Since December 2021, ADN Group has been Qualiopi certified in the Training Action category.
You can benefit from funding through your skills operation (OPCO)