ADN Group

Influential Selling

This two-day training course gives you the tools to close a deal, without needing to know how to negotiate. ADN’s experts put emphasis on preparation, the technical steps needed to grasp the opposing party’s motivations and needs, dealing with most frequent objections, the relationship to confidence and closing the deal.


The Influential Selling training course will allow any participant who need to strengthen their sales techniques and their management of emotions




day 1
day 2
In-person or remote

Our team is at your disposal to adapt the training according to your needs as quickly as possible.

From 4 000€
of people recommend the course
of people are certified

The training is led by one of our ADN experts at the location of your choice.

Throughout her career, Marine Lalu has worked in various positions related to mass distribution. After starting her career within the Nielsen group, she directed her career towards the world of food industry suppliers by joining the Carlsberg group.

Expert in commercial negotiation, Aude Pichaud assists and trains companies. After studying business, she began her career by joining the Bel group, before becoming the sales director of the Luxotica group, world leader in the eyewear sector.

Throughout her career within the largest industrial groups (Unilever, Danone), Julie Duret has worked in sales and management in the world of mass distribution. She has extensive expertise in the areas of sales methods and techniques as well as the management of sales teams.

Discover the experts


  • Structure your preparation in a professional way
  • Understand the other to adapt to their needs
  • Conquer the heart then the mind
  • Develop your confidence
  • Overcome objections


Certified Qualiopi

ADN Group is a training organization that has obtained Qualiopi certification under the Training Action category.