Influential Selling
96%
of people recommend the course
97%
of people are certificated
Satisfaction rate 4.7/5
2 days/14h
1500 € / participant
Hosted by Julie Duret
in our parisian agency.
Our entire team is at your disposal to set up training adapted to your needs as soon as possible.
led by a professionnal of your choice
on the site of your choice (your premises, a hotel, our agency, etc.) or remotely
*The rate is given as an indication only
This two-day training course gives you the tools to close a deal, without needing to know how to negotiate. ADN’s experts put emphasis on preparation, the technical steps needed to grasp the opposing party’s motivations and needs, dealing with most frequent objections, the relationship to confidence and closing the deal.
Instructor :
With a commercial background, Julie has held management and sales positions in multinationals and prestigious brands: Unilever, Marie, Kellogg's, Danone and Blédina. Today, at ADN Group, Julie trains companies of all sizes on emotional selling and the management of sales teams.
Objectives :
- Structure your preparation in a professional way
- Understand the other to adapt to their needs
- Conquer the heart then the mind
- Develop your confidence
- Overcome objections
Training program
DAY 1
PREPARE THE SALE
Investigate the market and the competitive universe
Identify and qualify your prospects
Define and prioritize your objectives (7S method)
Master story telling and prepare your mind
LINK CONTACT
Pass the telephone barrier and break the ice
Introduce yourself in a brief and impactful way
Hook your contact in a few words
Countering an unfavorable context
ANALYZE NEEDS
Knowing how to question skillfully and listen genuinely
Identifying the customer profile (ESSENCER method)
Validate customer needs
Manage the imponderables
CONVINCE ABOUT THE PRODUCT
Select the right arguments
Master assertiveness and influence
Stand out from competitors
Talking about prices without taboo
DAY 2
MOVE AND REASSURE
Understand customer emotions
Manage your own emotions
Dare to take risks
Install trust
MINIMIZE OBJECTIONS
Recognize and handle an objection
Reduce a customer obstacle
Reassure by being irreproachable
Frame a bellicose client
ENCOURAGES PERFORMANCE
Gain in efficiency
stay optimistic
Avoid recurring pitfalls
Learn from failures
NOTIFY THE CONCLUSION AND THE DEBRIEF
Complete your sale
Update your balance sheet
Receive a debriefing and feedback
Manage your prospects and customers
Dramatize training
Practice individual and collective sketches
Create your performance ritual
Gain self-confidence
Training schedule
. During the masterclass:
- Teaching content: introduction, videos, audio recordings, exercise material…
- Individual training activities
- Booklet including all necessary information
.After the masterclass:
- Recommended reading
- Certificate
evaluation
Evaluation of certifiable skills using:
A complete debriefing of practical cases and situations during the training course.
certificate
This training allows, after an evaluation procedure, to obtain the training certificate in Influential Selling issued by ADN Group.
Avis :
audience :
The Influential Selling training course will allow any participant who need to strengthen their sales techniques and their management of emotions
prerequisite :
None
accessibility :
We attach the greatest importance to ensuring that everyone is well received and feels good during our masterclasses. Also, we are delighted to adapt our services to all profiles and all failures. Do not hesitate to contact us.